Cons of TV, Radio, and
Newspaper Advertising
FACT:
69% of newspaper advertisers report little to no noticeable results from display advertising (ads larger than1" x 1"). 77% of business-owners report advertising in television and radio with NO noticeable results with an expense of thousands of dollars a month.
FACT:
According to Newsweek Media Magazine, 48% of television viewers leave the room when commercials come on. Of the viewers who remain, 82% are 'inattentive'.
FACT:
76% of readers claimed to remember advertising on menus or placemats, compared to only 64% of newspaper readers who claimed to have 'skimmed the ads'.