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Business cards may be small, but their impact is huge. A business card plays an important part in making a lasting impression upon those you do business with. 

When choosing a business card, don’t be cheap. (If you’re on a limited budget, try to save elsewhere.) Experienced sales reps know how important it is to make a good impression on their prospects. They buy nice clothes, drive nice cars, and wine and dine prospects and clients - only to give them a 5¢ business card?!? Why not consider a 10¢, 15¢, or 20¢ business card that would really wow a customer and add to the overall good impression? 

(Our Business Card Prices are full color 4/0 are ONLY .7¢ a piece w/ camera ready art work)

1. Feature your company name prominently, with your name and title smaller. Using your company logo is important, because it will help people associate your name with the product you are selling.

2. Don’t take up too much space listing all the ways you can be contacted. It’s best to list your phone, fax, and email address. Personal cell phone numbers and beeper numbers should be given to the client verbally, when necessary.

3. Full-color printing can add a dramatic impact to the look of your business card. If your budget doesn’t support full color, there are a lot of creative possibilities using two colors of ink combined with a third color of paper.

4. Don’t overlook the backside of your business card. It is a great place to add more sales and marketing information, your mission statement, a map and location, or photos of your products.

5. It’s worth the time! Business cards are one of the most important tools for business today. The time and effort you spend creating and printing excellent business cards will pay future dividends.

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To be successful, a brochure needs to be produced with a precise objective and a target reader in mind. It's best to create the least elaborate brochure likely to achieve its objectives.

Deciding on Your Purpose
Brochures fall into two broad categories — those that introduce a new product or service to a likely customer and those that turn an already interested customer into a buyer.

Using Color
Full color is more costly but is justified if the product or service you are offering needs color to show its features. For example, a wallpaper brochure or a brochure of knitwear would not work effectively in anything other than full color. Another reason for using full color may be to compete head-on with a rival’s color brochure. 

Using two or even three colors is a cheaper alternative to full color and can be quite effective, especially if part of the brochure is printed in a screened color that lightens the tone and gives the effect of another color.

A limited use of color can look more sophisticated than bold colors. You might also consider using full color in only part of a brochure, or you might try using colored paper — although that is quite tricky to do well.

10 Ways to Create the Wrong Brochure

1. Being concerned with the looks, but forgetting the sales objective.

2. Giving the printer poor artwork, but expecting excellent results.

3. Forgetting to emphasize the unique selling proposition of your business. 

4. Omitting (or hiding) prices if they are critical to the reader’s decision-making. 

5. Printing too many brochures with details that date too quickly. 

6. Giving insufficient thought to how the brochure should best be distributed. 

7. Using text on the brochure that is too small to read easily. 

8. Including poor-quality or inappropriate illustrations. 

9. Allowing a fussy or complex design to distract from the key selling message. 
10. Forgetting to monitor the response (as with any other type of advertising).