Think Business is Slow from the Economy?
“The sales of companies who had kept advertising during (a) recession had risen
256% over those who had not.” — McGraw-Hill Research
In tough times, it’s easy to put marketing on the back burner and then wonder
why new customers aren’t coming or calling in. From personal experience
and numerous accounts from our clients and other business owners
I’ve spoken with,one thing is for sure:
the more you market, the more your
profits will remain steady
and eventually go up.
Upon talking to a very successful business person in the same industry as me
I was shocked to learn that his income was cut in half from $20 million to$10million
this year. Of course, I asked him what he does for marketing and he said,
“Not too much, just have a website.” Unfortunately, I see this frequently.
Many business owners don’t know the positive effects of continually and
consistently marketing – they only see money going out.
Of course, it’s imperative that you
market to the RIGHT people. You must know who your target market is.
The great advertising mogul Morris Hite once said, “There is more money wasted
in advertising by under spending than by overspending. Years ago someone said
that under spending in advertising is like buying a ticket halfway to Europe.
You've spent your money but you never get there."
I challenge you to put this concept to the test in your business,
“the more you market, the more business you’ll get.” It’s not too late to strengthen
your profits this year. Whether you market with our menus, static ads, postcards,
email marketing or even pay-per-click ads on Google or Yahoo,
know that marketing does bring results when done consistently.
Learn how to increase new leads with an affordable marketing program
based on what we know is currently working in your industry,
call one of our marketing consultant for more details.
Email me anytime at: tammilotz@linksmarketingadvertising.com
Be A Hero
You can be the Hero of your community
Link together with other business saving
Your community through affordable marketing
When you link your business with others
Small business will change this recession
All we need is a group of Hero’s
Every community needs a Hero
Will it be you?
Once you take the time to find out what we're all about, we're confident you'll like what you see.
We Look Forward to spending 2010 with you! We offer quality to our clients
Repair the Broken 
Chain
Would you like to get tips from us for your
business on a regular basis?
Send us your information to
tammilotz@linksmarketingadvertising.com
Do check us out on facebook and twitter
Evaluate the effectiveness of your current advertising campaign. If you don't know how
to go about doing this, or have no idea how to track a campaign's success, you probably need
to hire an advertising professional.
- Know that advertising agencies typically employ people who are experts in different
- fields. They can best advise you on where to spend your advertising dollars based on the
- budget you've set.
Learn that a good advertising campaign doesn't have to be expensive to be effective,
but a poorly designed campaign can be a waste of time and money. Be upfront about
the amount of money you're able to spend--typically 3-5% of gross sales for existing business
What can we learn from the Census and Old Spice?
What can we learn from the Census and Old Spice? First, they’re all
good at marketing, well at least spending marketing dollars. Although,
both of these “brands” are completely separate in their own respects,
they have a common goal: reach the American public and convince
them to take action.
If you’ve turned on the TV or checked your mail lately, you may have
seen an over-the-top ad telling you to fill out your Census and mail it
back and you may have seen the "The Man Your Man Could Smell Like" ad that went viral on YouTube. Whether you do or don’t like these ads, they did their job and served as a reminder to fill out your Census or
to use this cologne to smell great.
So how can you apply these same basic principles to your marketing
on a smaller budget? I go back to basics…here’s an easy formula to
follow when forming the beginning stages of your next marketing campaign.
- Add clients each week” or “I need 30 new patients each month”
- Create a consistent message that connects with your target
- market (we can help you with this)
- Put together an effective postcard campaign or ad and send to
- your target market
- Continue the conversation (message) from your ad, and postcard
- by directing prospects to a professional, lead generating website
- or landing page
- Collect contact info for new leads and track your marketing
- efforts by asking prospects how they heard about you
- Capitalize on new leads and close more sales by starting a
- Define your marketing goal – be specific, e.g. “I want 10 new
follow-up email marketing campaign (monthly e-newsletters, sales emails, etc.) - Evaluate: calculate new sales from your efforts and your
- return on investment (ROI)
- Never stop steps 5 and 6 as leads will continue to trickle
- in over time
So next time you’re flipping through the channels, think, “I can achieve [fill in the blank] results with my marketing just like the big guys.
" You’ll be amazed how effective and passionate your next marketing campaign will be."
Need expert help with any of the steps above or writing a marketing program for your business? Call or email our marketing consultants for advice. 352-503-7273
tammilotz@linksmarketingadvertising.com
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