Now is the time to plan your marketing strategy for 2012 if you have not done so already.
Our Services makes your Advertising affordable.
Check out some of the Services:
- Menus, Static Ads, Billboards LED, Business Cards, Letterheads, Folded Brochures,
- Signs LED Ads displays Vinyl
- Flyers, Cards, Magnetic Signs, Banners, Post Cards Mailers (List), Door Hangers, NCR Carbonless Forms, Note Pads, Folders, Tickets,
- Web Design, Logo Design, Magazines Booklets,
- Promotional Products, Decals, Personalized, Mirror Tags, License Plates ,Magnets, Roll Labels, Books on a Wrist, Bumper Stickers, Posters and Placards, Membership Cards, Plastic Products,
- Office Products
Our Online Catalogs:Products A-Z: Custom decals, Patriotic decals, Bumper Stickers, Signs, Posters and Placards, Point of Purchase, Parking Permits, Automotive, Plastic & Office Products, Magnets, Roll labels (Pg 2 Index)
Custom Cards, Greeting, Wedding, Holiday, Stationery, Special Occasion Invitations, Photo Disney, Graduation Wedding Products Carlson Craft Promo Store: Promotional Products: Magnets, Innovative Ideas, Clocks, Crystal, Bags, Many Innovative Ideas
Question: Is your economy down?
Answer: Promote with our services! What can a famous World War II General teach us about advertising?Many of you keep thinking about launching a Direct Mail or other Advertising Campaign but for some reason keep putting it off. Could it be that you are waiting until you can find the time to fine tune your plan and make it perfect? When will you find that extra time?
"A good plan violently executed today, is better than a perfect plan executed next week." - that quote, from General George S. Patton, inspires me nearly every day.
In the current economy, procrastination can be a recipe for disaster. You have got to work harder than ever just to maintain market share, let alone grow your business. However, smart business owners know that there are opportunities during strong or weak economic times. Advertising can help you exploit those opportunities.
What’s that old saying, “…if you keeping doing the same things over and over again, you are going to keep getting the same results!”.
Do something different this week. Advertise. Look at our advertising products that we can print for you etc.
Once you take the time to find out what we're all about, we're confident you'll like what you see.
We Look Forward to spending 2012 with you! We offer quality to our clients
Repair the Broken 
Chain
Evaluate the effectiveness of your current advertising campaign. If you don't know how
to go about doing this, or have no idea how to track a campaign's success, you probably need
to hire Links advertising professional. Know that advertising agencies typically employ people who are experts in different fields. They can best advise you on where to spend your advertising dollars based on the budget you've set.
Learn that a good advertising campaign doesn't have to be expensive to be effective but a poorly designed campaign can be a waste of time and money. Be upfront about the amount of money you're able to spend--typically 3-5% of gross sales for existing business
Think Business is Slow from the Economy?
"The sales of companies who had kept advertising during a recession had risen 256% over those who had not." - McGraw- Hill Research
In tough times, it's easy to put marketing on the back burner and then wonder why new customers aren't coming or calling in. From personal experience and numerous accounts from our clients and other business owners I've spoken with, one thing is for sure: the more you market, the more your profits will remain steady and eventually go up. Upon talking to a very successful business person in the same industry as me I was shocked to learn that his income was cut in half from $20 million to $10 million this year. Of course, I asked him what he does for marketing and he said, "Not much, just have a website." Unfortunately, I see this frequently. Many business owners don't know the positive effects of continually and consistently marketing they only see money going out. Of course, it's imperative that you market to the right people. You must know who your target market is. The great advertising mogul Morris Hite once said, " There is more money wasted in advertising by under spending than by overspending. Years ago someone said," That under spending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there." I challenge you to put this concept to the test in your business," the more you market, the more business you'll get." It's not too late to strengthen your profits this year. Whether you market with our menus, static ads, postcards, e-mail marketing, Billboards or even pay-per-click know that marketing does bring results when done consistently. Learn how to increase new leads with an affordable marketing program based on what we know is currently working in your industry.
What can we learn from the Census and Old Spice? What can we learn from the Census and Old Spice? First, they’re all
good at marketing, well at least spending marketing dollars. Although, both of these “brands” are completely separate in their own respects, they have a common goal: reach the American public and convince them to take action. If you’ve turned on the TV or checked your mail lately, you may have seen an over-the-top ad telling you to fill out your Census and mail it
back and you may have seen the "The Man Your Man Could Smell Like" ad that went viral on YouTube.Whether you do or don’t like these ads, they did their job and served as a reminder to fill out your Census or to use this cologne to smell great.
So how can you apply these same basic principles to your marketing on a smaller budget? I go back to basics here’s an easy formula to follow when forming the beginning stages of your next marketing campaign.Add clients each week” or “I need 30 new patients each month
- Create a consistent message that connects with your target market (we can help you with this)
- Put together an effective postcard campaign or ad and send to your target market
- Continue the conversation (message) from your ad, and postcard by directing prospects to a professional, lead generating website or landing page
- Collect contact info for new leads and track your marketing efforts by asking prospects how they heard about you
- Capitalize on new leads and close more sales
- Define your marketing goal – be specific, e.g. “I want 10 new
follow-up email marketing campaign (monthly e-newsletters, sales emails, etc.) - Evaluate: calculate new sales from your efforts and your return on investment (ROI)
- Never stop steps 5 and 6 as leads will continue to trickle in over time
So next time you’re flipping through the channels, think, “I can achieve [fill in the blank] results with my marketing just like the big guys.
" You’ll be amazed how effective and passionate your next marketing campaign will be."
Need expert help with any of the steps above or writing a marketing program for your business? Call or email our marketing consultants for advice. 352-503-7273
Would you like to get tips from us for your business on a regular basis? Send us your information to linksmarketingadvertising
Be A Hero
You can be the Hero of your community
Link together with other business saving
Your community through affordable marketing
When you link your business with others
Small business will change this recession
All we need is a group of Hero’s
Every community needs a Hero
Will it be you?
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